Juntoo - Better Belgian Design

Juntoo’s new brand platform, “Better Belgian Design,” marks a significant repositioning for the Belgian interior brand. A sharper visual identity, a new campaign by Lucy, and a clear strategic direction built on quality, timelessness and character. Raygun was brought in to make it heard.
The brief was straightforward: translate a repositioned brand into sound. The answer was less obvious. Rather than composing a conventional sound logo, Raygun went into the furniture itself. Every sonic element in the new brand identity was recorded directly from Juntoo’s own materials and pieces: wood, metal, texture, structure. The product became the instrument.
“Sonic branding is more than a three-note jingle,” says Peter Baert of Raygun. “You have to genuinely dive into the brand. In this case, we took that quite literally. The sound logo is percussive, impactful, and played on Juntoo’s own furniture. The sound of the brand comes from the brand itself.”
The result is a sonic identity that doesn’t just accompany the visual world of Juntoo. It grows out of it. Grounded, tactile, and immediately recognisable, it carries the same design logic the brand now applies to everything it makes.
The sonic branding is deployed across TV and online spots, radio, and the brand’s fully redesigned digital presence.​​​​​​​​​​​​​​​​